Get found. Look legit. Get the call.
In 5 days.
Show up on Google, look legit, and start booking jobs in the first week. If owners can't find you when they search "plumber near me" or "AC repair near me," you don't exist. Foundation is the site that makes you exist — fast, ranking, and routing every lead straight to your phone.
One booked job covers the setup fee. Most owners get their first lead inside 7 days.
Everything in Foundation,
in plain English.
Fast local-SEO site, built to rank in your city
Built on the same template that put Rivera Plumbing on page 1 for "plumber Frisco TX" inside 90 days. Page-speed scores in the 90s. Schema markup baked in. Optimized for the searches people in your zip code actually type.
Mobile-first design with a click-to-call button
70% of trades searches happen on a phone, and most happen at 11pm with a leak in the wall or no AC in the middle of summer. The site loads in under a second on cell data, and the call button is the first thing they see. One tap, you're on the call.
Contact form that texts you the lead instantly
Customer fills it out — you get a text in 10 seconds with their name, number, and what's wrong. No checking email, no logging into a portal. It hits your phone like any other text.
Lead triage built in
Emergencies get flagged. "Pipe burst, water everywhere" hits your phone with a red urgent tag — "want to schedule a fixture install" doesn't. You know who to call back first without reading every word.
Hosted, maintained, and yours
We host it on Cloudflare (the same network the big sites run on). We patch it, monitor it, and keep it up. No WordPress nightmare, no "the dev who built it disappeared" story. The domain and the site are on your name — leave us and you keep both.
Who Foundation is built for.
Owner-operators with no site or a broken one who just need the phone to ring.
You're a 1–2 truck owner-operator. You answer your own phone most of the time. You don't have a website, or you have one your cousin built in 2017 that no one ever updates. You're getting work from referrals and the occasional Yelp click — but if someone in the next zip over searches for a plumber or HVAC tech tonight, your name doesn't come up. Foundation is what fixes that. Once your phone is ringing more than you can answer, that's when Lead Recovery starts paying for itself.
What you DON'T get
at this tier.
Most agencies bury this. We put it on the page so you know exactly what you're buying — and what you'd add later if you need it.
Foundation is the site. The text-back system is a separate tier — same reason a truck and a wrench are sold separately.
Reviews need both the system to ask and the volume to be worth automating. Lead Recovery is when both kick in.
24/7 answering is the Always Open promise. Foundation owners typically answer their own calls.
Built for shops doing 15+ estimates a week. If you're running fewer, the math doesn't work yet.
Where Foundation fits.
Show up on Google, look legit, and start booking jobs in the first week.
Fewer missed leads, more 5-star reviews — without you lifting a finger.
View tier →A fully automated lead system that captures, qualifies, and books jobs without you being available.
View tier →How it gets set up.
Kickoff call
15 min. We collect your business name, phone, services, service area, and a couple of photos if you have them.
Site built
We populate the template with your business. You see a live preview link by end of day.
You review
20-min review call. You flag anything wrong, we fix it on the spot.
Domain + Google
We point your domain (or register one), wire up Google Search Console, and submit to Google.
Live
Site is live. First Google indexing usually inside 48 hours. First leads typically inside 7 days.
Foundation,
specifically.
What if I already have a website?
We'll look at it. If it's actually doing its job (ranking, fast, getting leads), we'll tell you and recommend you skip Foundation. If it's broken or slow, we rebuild it. The audit is free either way.
Do I need to write the copy?
No. We write everything based on your kickoff call. You read it, you edit anything that doesn't sound like you, and we ship it. Most owners change 2–3 lines.
What if I want to change something later?
Two ways: text us, or learn the (very simple) editor we set up. Text-us is what most owners do. Small edits are part of the $197/mo. Big rebuilds aren't — but those are rare.
Why $197/mo if it's "just a site"?
Hosting, the SSL cert, ongoing Google profile syncing, security patches, and the fact that you can text us when something needs to change. The $197 is the maintenance, not the rent. The site is yours.
Ready to show up on Google?
15 minutes. We'll look at your current setup, your competition, and what it would take to outrank them in your zip code. No deck.
Start Foundation — Book a CallFoundation owners: 15-min onboarding call within 7 days of signup. Mandatory — keeps your launch on track.