The 60-second missed-call text-back: why every plumber needs it
A 2024 Invoca study: 62% of missed calls never call back. Here's the SMS template we use and why it converts 38% of missed calls into booked jobs.
Your Google Business Profile is leaking jobs. Here's the fix.
Most owner-operator GBPs are missing 4 things that move local rank. Fix them this weekend, see results in 2-3 weeks.
Why we don't take HVAC contractors with under 5 calls/month
Automations need volume. If your phone barely rings, automating it doesn't fix the problem. Here's what we recommend instead.
Jobber vs Housecall Pro vs ServiceTitan: which one do you actually need?
Honest take after onboarding 30+ shops. They're not the same product. Here's how to pick.
Sunbelt HVAC: from 11 reviews to 284 in one summer
The review-velocity automation that got a Phoenix HVAC shop from 3.4★ to 4.8★ without touching their service.
AI receptionists are good enough to book real jobs. Most plumbers don't believe it.
15 actual recordings of our AI booking after-hours calls. The before/after is the difference between $0 and $1,400 on a single emergency.
How to write a "we missed your call" SMS that doesn't feel like a robot
The 3-line template we use for 30+ plumbers. Why "Sorry we missed you" is the worst opener. Real before/after conversion data.
What changed when we moved from $4k/mo agencies to $497/mo Titan
An interview with Jared Rivera. The retainer dropped 80%. The leads went up 4x. The story of the switch.
Setting up your call-tracking number without breaking your existing phone
A 20-minute Saturday project. Tools cost $0. Lets you A/B test marketing channels and recover missed calls — both.
A 1-truck plumber in McKinney went from $11k to $24k/mo in 4 months
No ads. No discounting. Just SEO + missed-call text-back + auto reviews. The exact stack and the numbers, month by month.
Stop paying agencies $3k/mo for a 6-page WordPress site you don't own
The trades-business agency industry runs on lock-in. Here's how to spot it and what to do about it.
Picking the right SMS provider for missed-call text-back
The 3 we tested for SMS automation on real plumbing accounts. Costs, deliverability, dev effort, support — laid out.
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