If you’ve looked at the pricing page and stared at three tiers wondering which one is for you, this post is the no-nonsense version. Owner-to-owner. Three tiers, three real-world fits, no upsell games.
Quick orientation:
- Foundation — $997 + $197/mo. Fast site that ranks, click-to-call, basic lead triage.
- Lead Recovery — $2,500 + $497/mo. Foundation + missed-call text-back + two-way SMS reply handling + automated review requests + auto-posted review responses. (“Most popular.”)
- Always Open — $4,500 + $1,197/mo. Lead Recovery + 24/7 AI phone receptionist + estimate follow-up + seasonal SMS campaigns.
Which one fits depends on three numbers about your shop: how many calls you get, how many you miss, and what you can afford to spend per month against the recovered revenue. Let’s walk it.
The Frame: What Are You Actually Buying?
Before tier names, get the frame right. You’re not buying a “website.” You’re buying the phone ringing more, with the right people, and not losing the ones who do call. Every tier is a different point on that line:
- Foundation gets you found.
- Lead Recovery makes sure you don’t lose the ones you found.
- Always Open answers the calls you can’t.
If you keep that in your head, the tier choice gets simple.
Foundation — When It’s the Right Pick
Use case: You’re a brand-new shop, or you’ve been around but you have no website (or a Wix/GoDaddy site that nobody finds and nothing converts on).
You’ll like Foundation if:
- You currently get most of your work from word of mouth and Google Maps
- Your inbound call volume is low enough (under ~15 calls/week) that you almost never miss one
- You don’t yet have a Google Business Profile worth optimizing, or your reviews are under 20
- You want to spend the minimum to get a real, fast, ranking site live
What you get:
- A fast Astro-built website (loads in under 2 seconds on mobile, ranks well, owned by you forever)
- Click-to-call header
- Basic lead triage form to your phone
- Live in 48 hours
- $997 setup + $197/mo
What you don’t get yet: missed-call recovery, review automation, AI receptionist. Those are upgrades.
Honest read: Foundation pays for itself if it brings you one extra job per month. If you’re starting from zero web presence, that’s almost guaranteed in the first 60 days. But if you’re already getting 30+ calls a week and missing 6-8 of them, you’re leaving money on the table by not going to Lead Recovery — that’s where the math really shifts.
See full Foundation page: /services/foundation.
Lead Recovery — Why Almost Everyone Lands Here
Use case: You’re a 1-3 truck shop. You answer your own phone. You miss 4-10 calls a week without realizing it. You’re losing jobs to whoever picks up next.
This is the tier that fits about 80% of the plumbing shops I talk to, and it’s why the pricing page marks it as “Most Popular.” It’s the tier the entire business is built around.
You’ll like Lead Recovery if:
- You miss more than 4 calls a week (most owners underestimate this — see How plumbers lose 6-8 calls a week)
- Your average ticket is $200+ (so each recovered call is meaningful revenue)
- You want more Google reviews but don’t have a system for collecting them
- You’re under 50 reviews and getting outranked locally
What you get (everything in Foundation, plus):
- Missed-call text-back system (text fires within 60 seconds of any unanswered call — see What is a missed-call text-back system?)
- Two-way SMS reply handling (replies go straight to your phone — no separate dashboard to babysit)
- Automated review requests after every job (text the customer a direct link to leave you a Google review)
- Auto-posted review responses (we draft and publish the reply — no buttons for you to push, no approval queue)
- Live in 48 hours
- $2,500 setup + $497/mo
The math: If you miss 8 calls a week at a $350 average ticket and 40% close once recovered, that’s $140 per recovered call × 32 calls/month = $4,480/month in recaptured revenue against a $497/mo fee. The setup pays for itself in roughly the first month.
Real example: Rivera Plumbing in Frisco, TX ran this for 90 days. Recovered $10,880/mo, went from 3.2 to 4.7 stars, 14 to 68 reviews, ~22× return on the monthly fee. That’s not the ceiling — that’s a 2-truck shop using the tier the way it’s designed to be used.
See full Lead Recovery page: /services/lead-recovery.
Always Open — The Right Pick When You Can’t Be the One Picking Up
Use case: You’re at a stage where call volume is high enough or after-hours pain is bad enough that even with missed-call text-back, you’re losing high-ticket emergency work because there’s no live human (or AI) on the other end.
You’ll like Always Open if:
- You do enough emergency / after-hours work that a real voice on a 2am call would close jobs you currently lose
- You’re at $30k+/mo in revenue and the $1,197/mo fee is a small percentage of monthly revenue
- You’ve outgrown answering every call yourself but you can’t justify a $36k/year receptionist (more on that below)
- You want the full automation stack — site, missed-call recovery, reviews, AI receptionist, estimate follow-up, seasonal SMS campaigns
What you get (everything in Lead Recovery, plus):
- AI Phone Agent: 24/7 receptionist that picks up every call, asks the qualifying questions, books the appointment or escalates the emergency, and sends you a text summary
- Estimate follow-up: automated SMS sequence if a quoted estimate goes cold
- Seasonal SMS campaigns: pre-built sequences for slow months and seasonal urgency
- 24/7 monitoring + monthly performance report (we watch the dashboard so you don’t have to)
- Live in 48 hours
- $4,500 setup + $1,197/mo
The math: Always Open replaces the alternative stack that costs $1,065-$1,800/mo à la carte (answering service + separate review tool + separate scheduling + estimate follow-up SaaS + your time managing it) — so the bundle by itself usually beats the alternatives by $0-$600/mo before you even count recovered revenue. On top of that, the AI Phone Agent typically recovers 8-12 missed calls a month — at the canonical $350 average ticket, that’s $2,800-$4,200/mo in recovered revenue, an 8-12× return on the $1,197/mo fee from the receptionist layer alone. Plus the lift from estimate follow-up. Plus the seasonal campaigns.
Honest read: Don’t jump to Always Open if you’re not yet at $30k/mo. The AI receptionist is great, but the math gets weak below that revenue band. Start at Lead Recovery, hit a real $30k/mo run rate, then upgrade. Most shops don’t need Always Open in their first 6 months as a Titan client — and we’ll tell you that on the audit call.
See full Always Open page: /services/always-open.
The Decision Tree (3 Questions)
If you’re still on the fence, here’s the dead-simple version:
1. Do you have a website that ranks and loads in under 2 seconds on mobile?
- No → start at Foundation.
- Yes → go to question 2.
2. Are you missing more than 4 calls a week, or do you have under 30 Google reviews?
- Yes → Lead Recovery.
- No → stay at Foundation.
3. Do you do meaningful after-hours / emergency work AND are you at $30k+/mo revenue?
- Yes → Always Open.
- No → stay at Lead Recovery until you hit that threshold.
For most 1-3 truck shops, the path is: start at Lead Recovery (or jump straight to it if you already have a usable site), then upgrade to Always Open once volume / after-hours pain justifies it.
What If I’m Wrong About My Tier?
Two things make this low-stakes:
No long-term contract. Every tier is month-to-month after the setup fee. If Lead Recovery isn’t pulling weight in 90 days, you cancel. We’ll have given you the site, the systems, and the review automation — you keep all of it.
You can move up anytime. If you start at Lead Recovery and decide 4 months in that you want the AI receptionist, you upgrade. We don’t re-do the whole onboarding — the systems carry forward.
The risk is mostly upside. The honest downside is that you start at Lead Recovery, the missed-call recovery doesn’t move the needle as much as the math predicted (because, say, you’re a 1-truck shop in a low-density market), and you cancel after 90 days having spent $2,500 + $1,491 (3 months × $497) and gotten the site + automated review system as a parting gift. Worst case is “I built a real digital presence for a few thousand bucks” — not a great worst case.
What I Tell People Who Ask Me Directly
If a 1-3 truck plumbing owner asks me which tier to start with on a discovery call, my answer is almost always Lead Recovery. Here’s why:
- Foundation alone is a website, and a website without lead recovery is a leaky bucket.
- Always Open is great but it’s overkill until you’ve maxed out what the basic missed-call recovery + reviews flywheel can do.
- The 90-day Rivera Plumbing math (~22× return on the new $497/mo Lead Recovery price) is the Lead Recovery tier specifically — that’s the sweet spot.
If you want me to walk through your specific shop and tell you which tier actually fits — not based on a blog post but based on your call volume, ticket size, and current site — book a 15-minute audit. It’s free, no contract, no pitch deck. Just the math.
What to Do Next
Cheapest first action: Run your numbers in the missed-call calculator. 30 seconds, gives you the dollar figure that should drive your tier choice.
Best next step: Book the free 15-min audit. I’ll tell you which tier fits, what to expect, and whether you should hire us at all (sometimes the answer is “fix your Google profile first, then come back” — that’s fine, that’s a free recommendation).
The wrong move is staring at three tiers and doing nothing for 6 months while the missed-call leak keeps running. Pick a tier, even tentatively, and do something this week.
Titan Pipelines builds growth systems for 1-3 truck plumbing shops. See pricing, the Rivera Plumbing case study, or book a free 15-min audit.
Titan Pipelines
Ready to put this into practice?
We build the missed-call recovery system for plumbing & HVAC owners. Book a free 15-min audit — no obligation, no hard sell.
Get a Free Audit